I kid you not: This was covered in my first two weeks worth of readings for one of my classes. Minus the stop-motion animation.
Maybe it’s just me, but I feel like in the world of creative writing and publishing, typography doesn’t get as much attention and praise as it should. Typography makes a book what it is! It’s subconsciously why we love books. Think about it before you admit it to yourself. It’s true. Typography makes a difference in how you read.